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New Era E-Business Solution
Updated: May 10, 2009
What your company need is a Business & Enterprise Architect!
The Internet changed the fundamental nature of the business and the competition.
Information Technology and Communications has radically altered the requirements for building and managing
a successful business. Businesses have reached the old model's limits with respect to complexity
and speed.
Business & Enterprise Architect
Business Architect initiates new business ventures or leads business innovation, designs a
winning business model, and builds a sustainable balanced business system for a lasting success.
The role of the Enterprise Architect is to ensure that the business and IT are in alignment.
The Enterprise Architect links the business mission, strategy, and processes of an organization
to its IT strategy.
The combination of both is called a Solution Architect. It is a cross-functional role designed to tie several silos of business development expertise together, create synergies, design winning business model and a balanced business system and then lead people who will put their plans into action. The Solution Architect role contains qualities of CEO, CIO, COO, Business Analyst, Marketing Analyst, System Analyst and IT Architect.
 Looking for Solution Architect? Click here for more information.
Integrated Marketing Communications (IMC)
A management concept that is designed to make all aspects of marketing communication such as advertising,
sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting
each to work in isolation. IMC is a cross-functional approach to marketing communications concerned with developing
relationships with customers and other stakeholders. In addition to strategic segmentation and market segmentation,
IMC involves the use of demographic and psychographic profiles of stakeholders.
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INTERNET MARKETING
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Internet marketing is the use of the Internet to advertise and sell goods and
services. Internet marketing can sometimes include
information management, public relations, customer service, and sales.
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SEARCH ENGINE MARKETING
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In Internet marketing, search engine marketing, or SEM, is a set of marketing methods to increase
the visibility of a website in search engine results pages (SERPs).
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SEARCH ENGINE OPTIMIZATION
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Search engine optimization, a subset of search engine marketing, is the process of improving the
volume and quality of traffic to a web site from search engines via "organic" or "algorithmic"
search results.
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Looking for Enterprise Architect? Click here for more information.
What Model is your E-Business?
When organizations go online, they have to decide which e-business models best suits their
goals. A business model is defined as the organization of product, service and information
flows, and the source of revenues and benefits for suppliers and customers. The concept of
e-business model is the same but used in the online presence. The following is a list of
the currently most adopted e-business models:
Looking for Business Architect? Click here for more information.
Common Problems
The following are the most common problems the business are suffering from. Take a close look..
Looks familiar? Every point in that list is a tremendous draw back and usually means lose.
Looking for the right solution? Click here for more information.
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